Paid Media (PPC/SEM)
We are experts in driving targeted traffic to boost online sales and revenue using paid advertising.
Our paid advertising services focuses on increasing traffic to your website and maximizing ROI.
So many of our clients come to us telling stories of wasted money on ad campaigns that resulted in no results. It is so easy to waste money on the wrong strategy, the wrong target market, and ultimately the wrong clicks on your ads.
Our team of experts know how to maximize your ROI, while also working with you to integrate your ad strategy into your entire lead generation system. We know the do’s and don’ts when it comes to online advertising. Don’t waste another dollar.
Our clients get the most out of their paid ads by testing, leveraging advanced tracking, and A/B testing. We manage your paid advertising by making every click count.
- Display Ads
- Search Ads
- Social Media Ads
- Retargeting Ads
- Competitive Bidding
- Video Ads
Certified Google Partner
As a certified Google Partner, we find Google ads to be an essential piece of our process.
Digital Advertising Services
We focus on increasing revenue and ROI, while integrating ad strategies with your entire lead funnel – and ultimately decreasing your ad spend through innovative tactics.
Reach new markets, promote features of new products, and find new customers.
High Performing Carousel Ads for Social Media
Carousel ads allow you to showcase multiple products or features in a single ad, which can help to increase brand awareness and drive sales.
The results are proof! Check out these actual stats:
- Facebook & Instagram campaigns
- Ads ran from Nov 2023 - Jan 2024
- 80,000 impressions
- 750% Return on Ad Spend
Our carousel ads are solid gold! Congrats to Propét’s winter campaign for winning a 2024 Hermes Creative Award.
Our Process
1
Research and Discovery
Deployment of Strategy
2
3
Refinement
Advanced Tactics and Testing
4
5
Adjust and Update Strategy
Testimonial
Proof Digital and Highmark earn Platinum recognition for their EMS strategic planning, content, and multi-platform marketing and lead generation event.
Proof Digital and Donovan CPAs earn Gold recognition for their transformative and collaborative marketing partnership that has lead to brand growth, improved recruiting and a fully optimized website.
Frequently Asked Questions
PPC (pay-per-click) is a pricing model where you pay for each ad click. SEM (search engine marketing) is the broader practice of marketing on search engines and usually includes paid search (PPC) plus the strategy and optimization around those campaigns.
We target the right audiences, use negative keywords and strict bid controls, implement conversion tracking, and run continuous A/B tests and optimization cycles so budget is spent only on clicks that convert.
We run Search, Display, Shopping, Video (YouTube), Social (Facebook & Instagram), LinkedIn, and retargeting campaigns. Plus, cross-channel strategies to keep prospects moving through your funnel.
Retargeting shows ads to people who already visited your site or engaged with your content. Use it to re-engage interested users, reduce cart abandonment, and push prospects back into the conversion path.
We track metrics like ROAS, CPA, conversion rate, CTR, and impressions using conversion pixels, analytics platforms, UTM tagging, and attribution modeling, then report results in clear dashboards.
A/B testing compares different ad creatives, headlines, landing pages, or audiences to see which performs best. It reduces wasted spend by scaling winners and quickly iterating on losing variants.
Our paid media services are perfect for brands and businesses looking to accelerate growth through digital advertising. From ecommerce stores aiming to increase ROAS to B2B organizations focused on lead generation, we help companies with measurable goals reach the right audiences efficiently and effectively across multiple ad platforms.
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