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Data Analytics

Using Data to Boost Revenues

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This is one of the biggest

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Content Marketing

Using Data to Create Content People Want to Read

(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good

Data Analytics

Traffic vs Conversions

When I was just starting out in SEO, I thought two of the most important factors were rankings and traffic. Everything I focused on revolved around

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