SEO magnifying glass surounded by SEO elements

Using Data to Create Content People Want to Read

(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…

Best Competitive Intelligence Tools

9 Competitive Intelligence Tools That Will Generate Quality Leads

Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009).  Our mission was to help high growth companies get off the ground.  We would put together…