If you’re trying to create a generic site that’s supposed to convert all types of online visitors, your website will never really be able to convert your visitors into clients. Remember that every individual is unique and people go online for various purposes, so it’s important for you to create a site that is tailored…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This is one of the biggest challenges in marketing. We spend a lot of money on advertising that goes to waste. Although there is no way to be perfectly competitive in advertising, we understand that you…
(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…
When I was just starting out in SEO, I thought two of the most important factors were rankings and traffic. Everything I focused on revolved around those two goals. Now for those of you who have studied SEO over the past few years understand why this was so foolish. Don’t get me wrong, traffic and rankings…
A large portion of the clients we work with regularly show up in Google’s Local search results. With nearly 3 billion searches returning results that access Google+ Local, it is important to make sure your Local pages are in great shape. Google local optimization gets your site found sooner and helps convert visitors into paying…
Do you ever watch action-packed spy movies and think, “I could totally do that.” Or maybe you order your Martinis “shaken – not stirred,” just like James Bond – the ultimate in fictional spy characters. Personally, I’d love the chance to use cool spy gadgets, find the bad guys and bring them to justice. But…
As much as good search engine optimization (SEO) can help your website, bad SEO can actually damage it. When it comes to your site’s SEO, don’t get caught up in old trends. Find out what not to do, before it is too late! Take a look at our Top 6 mistakes that lead to bad…
This might sound crazy, but before search engines existed, people actually had to look things up. Like in books and catalogs, and at the library, no less. Today, we have limitless resources and information at our fingertips, thanks to search engines. Google is not only a company name, but a common verb in our everyday…
Having a website can be like searching for a job, you know you are the best candidate, you just need a chance to tell the company. Like finding a job, you know people will love what your company has to offer…the only problem is getting them to know you exist. Don’t worry all the effort…
Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009). Our mission was to help high growth companies get off the ground. We would put together…