GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…
Are you thinking of expanding your ecommerce business during this Coronavirus pandemic? Understand that you need proper planning and the right execution, especially during 2021. There is no doubt that the Coronavirus pandemic is here to stay, and you need to start adapting your business. Ecommerce Trends in 2021 To understand how Coronavirus will impact…
To stay ahead of your competitors, it is vital to leverage the data at your fingertips to grow your company. Your business depends on it. By: Stacie Porter Bilger Data-Driven Marketing – Let’s Get Started! The first thing you probably want to know about data-driven marketing is … what is it? “Data-driven marketing refers to…
How the proposed changes in Internet regulation will impact you and your business. Is it the end to net neutrality? It’s up for a vote by the FCC in December. I don’t know about you, but there are so many policy issues of urgent status dominating the news every single day, my head is spinning.…
If you’re not making the most of online reviews, your business is most likely suffering. Here’s what you can do. Online reviews are important for business, whether you like them or not. In fact, research shows that 84% of consumers trust online reviews just as much as personal recommendations. On the other hand, if you…
Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009). Our mission was to help high growth companies get off the ground. We would put together…
Having a website can be like searching for a job, you know you are the best candidate, you just need a chance to tell the company. Like finding a job, you know people will love what your company has to offer…the only problem is getting them to know you exist. Don’t worry all the effort…
Do you ever watch action-packed spy movies and think, “I could totally do that.” Or maybe you order your Martinis “shaken – not stirred,” just like James Bond – the ultimate in fictional spy characters. Personally, I’d love the chance to use cool spy gadgets, find the bad guys and bring them to justice. But…
This might sound crazy, but before search engines existed, people actually had to look things up. Like in books and catalogs, and at the library, no less. Today, we have limitless resources and information at our fingertips, thanks to search engines. Google is not only a company name, but a common verb in our everyday…
As much as good search engine optimization (SEO) can help your website, bad SEO can actually damage it. When it comes to your site’s SEO, don’t get caught up in old trends. Find out what not to do, before it is too late! Take a look at our Top 6 mistakes that lead to bad…