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GA4 vs. Universal Analytics: How Google Data Analytics is Changing in 2023

GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…

ecommerce trends

What the Ecommerce Industry Should Expect in 2021 Amid the Pandemic

Are you thinking of expanding your ecommerce business during this Coronavirus pandemic? Understand that you need proper planning and the right execution, especially during 2021. There is no doubt that the Coronavirus pandemic is here to stay, and you need to start adapting your business. Ecommerce Trends in 2021 To understand how Coronavirus will impact…

Best Competitive Intelligence Tools

9 Competitive Intelligence Tools That Will Generate Quality Leads

Save millions of dollars in market testing in just one afternoon. “If you don’t have a competitive advantage, don’t compete.” – Jack Welsh, CEO GE Several years back, I worked for an organization called the Indiana Venture Center (2004-2009).  Our mission was to help high growth companies get off the ground.  We would put together…