How To Create an Effective SEO Strategy for 2021

It’s probably an understatement to say that 2020 was the year of the internet, with many businesses abruptly pivoting their marketing strategies to emphasize their online presence. With the new year fast approaching and online marketing efforts looking more robust than ever, it’s important for companies who want to remain competitive to have an effective…

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SEO FAQs You Are Too Afraid to Ask

SEO can be intimidating. Just when you think you have it figured out, something changes and you have to learn something new. Below, we’ve rounded up a list of questions you may have about SEO but are too afraid to ask. Hopefully, this will help if you’re struggling with different aspects of SEO that seem…

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Using Data to Create Content People Want to Read

(This is part 2 of a 10-part series on optimizing content. Often optimizing content begins before you create anything.)Perhaps the biggest challenge in creating good content is determining what people want to read. Although search engine optimization is important, ultimately people buy your products, not search engines. So when you’re blogging (you do blog, right?)…