So much is happening in the world of SEO that if you were to hibernate for three months, you would most likely wake up to new rules and trends that govern SEO. For your business to thrive, you need to stay on top of things to continuously get your SEO right. You may want to…
Do you realize that Google treats websites like property — meaning real estate? In most cases, the bigger the house, the more it is worth. Do you want the 30-room mansion or the one bedroom studio? So, the more rooms (i.e. pages) your house (i.e. website) has with high-end decorations (i.e. quality content), the better.Don’t…
A website is a necessity for almost every business these days, but no matter why you’ve decided to build a website, there are a few conventions you should follow to make sure your visitors enjoy their stay. Good websites consider the visitor first, provide a great user experience, and can become powerful marketing engines. Here…
SEO can be intimidating. Just when you think you have it figured out, something changes and you have to learn something new. Below, we’ve rounded up a list of questions you may have about SEO but are too afraid to ask. Hopefully, this will help if you’re struggling with different aspects of SEO that seem…
Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…
It’s probably an understatement to say that 2020 was the year of the internet, with many businesses abruptly pivoting their marketing strategies to emphasize their online presence. With the new year fast approaching and online marketing efforts looking more robust than ever, it’s important for companies who want to remain competitive to have an effective…
When it comes to online marketing, do you feel like you might as well be learning a foreign language? You know you need to be incorporating this type of marketing into your business initiatives, but you feel confused or overwhelmed, even wondering, “Where do I start?” Not to worry, no matter where you are in…
Search engine marketing, SEM, is the lifeline of any digital platform. It includes search engine optimization, SEO, and search engine advertising (SEA). As competition for online supremacy grows, your SEM efforts will determine your fate. Before starting the marketing campaign, first, understand what this is. What is Search Engine Optimization (SEO)? Search engine optimization is…
During this Coronavirus crisis and economic downturn, companies should be doing their best to be on offense (and try their best not to be in “survival mode.”) It’s hard but we can do this! We need to get up every day – push through this time and make clear strategic decisions. We have to up…
During this time, it is so vital that we all work together. Proof Digital feels a great responsibility to help businesses not only get through this time but to thrive in the coming months to reinvigorate our economy. We believe businesses will be the ones who get our families back on their feet. This is…