![Picture of Marcus Canaday speaking in front of a crowd](https://proofdigital.com/wp-content/uploads/2024/07/Marcus-Canaday.png)
Challenging Convention: The Case for Intrusive Leadership
Tune into this episode of Proof Point as Stacie Porter Bilger chats with Lance Owide, the Senior Director and General Manager of B2B at BigCommerce, about digitization and e-commerce innovation in B2B. Lance highlights the synergies between tech, finance, and B2B e-commerce, dives deep into the strategies and tools for pivoting to a digital-first marketplace, and discusses the value of modern systems, such as ERP and BigCommerce platforms, in facilitating digital transformation.