Most customers know what they want, where to buy and at what price. If you’re looking to grow your business, you’ll need to reach them before they make their decisions. The key strategy to reaching prospective customers, and drawing them to your business, is lead generation. What is Lead Generation? Lead generation is the process…
The digital shopping experience and the physical shopping experience are starting to merge more often, as many mobile users search for products on their smartphones. According to a recent research project conducted by Google, 4 out 5 searches on smartphones are spontaneous, and half of those searches are goal-oriented in regards to a consumer wanting…
Generating crucial leads is very important for B2B organizations. Lead generation has been evolving and its dynamic nature makes effective lead generation strategies of previous years less effective in the modern-day. The modern-day lead generation strategies can help you fuel your plans and make your business approaches future-proof. Lead generation strategies for 2021 Below are…
Clients are at the center of every business and all the stakeholders involved expand the brand-to-customer relationships in an effort to please clients. Demand generation sets the tone for different marketing activities by entities. What is Demand Generation? It is a detailed process that takes place over a period of time and involves close collaboration…
When it comes to online marketing, do you feel like you might as well be learning a foreign language? You know you need to be incorporating this type of marketing into your business initiatives, but you feel confused or overwhelmed, even wondering, “Where do I start?” Not to worry, no matter where you are in…
As e-commerce gets more popular, more brands are joining online shopping sites and using them as their primary retailers. This might be good for the websites providing the platform, but it’s a nightmare for the individual brands. How so? With all the other competing brands selling on the same platform, it’s harder for your brand…
A sales funnel plays a central part in business growth. Without an effective sales funnel, it can be difficult for businesses to turn prospects into customers. A funnel is designed to take potential customers on a journey that leads them to purchase a product or service. Today, we’re going to discuss how sales funnels work,…
Your website plays a large role in your overall business success. Not only does your website help your company establish credibility but it is often the first point of contact for potential customers. For this reason, ensuring that your website is optimized for lead generation is crucial. 3 Ways to Optimize Your Website Lead Generation…
During this Coronavirus crisis and economic downturn, companies should be doing their best to be on offense (and try their best not to be in “survival mode.”) It’s hard but we can do this! We need to get up every day – push through this time and make clear strategic decisions. We have to up…
If you’re a business owner or manager, you know that a marketing plan is a must when it comes to promoting your business. Chances are, you might even have one just sitting around in an old file somewhere, neglected and lonely. Or maybe it’s just incomplete, outdated, or just plain uninspiring. The problem with many…