GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…
Google loves to embrace change, regardless of whether we’re ready to embrace it with them or not. Another change is on the horizon for Google, and it’s called Google Analytics 4 or GA4. This new way of tracking and analyzing customer behavior is slated to take effect in July 2023, and it promises to be…
Marketing and branding are terms that are sometimes used interchangeably when building a business. Nevertheless, differentiating between these two tactics can help you achieve specific goals through focused strategies. With Proof Digital, we offer various services that enhance your marketing and emphasize your brand, leading to the ultimate goals of increasing your business’ sales and…
At Proof Digital, we’ve partnered with nonprofit organizations, and they are truly special institutions in our communities that require the development of special marketing strategies. They are often pillars of hope and change for the individuals, groups and communities they serve. Every nonprofit needs to be able to effectively market their mission in order to…
So much is happening in the world of SEO that if you were to hibernate for three months, you would most likely wake up to new rules and trends that govern SEO. For your business to thrive, you need to stay on top of things to continuously get your SEO right. You may want to…
Most customers know what they want, where to buy and at what price. If you’re looking to grow your business, you’ll need to reach them before they make their decisions. The key strategy to reaching prospective customers, and drawing them to your business, is lead generation. What is Lead Generation? Lead generation is the process…
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in…
Email marketers often rely on open rates to determine the success of their digital marketing strategies. But Apple’s incoming iOS privacy features may prove a huge stumbling block to the way these marketers leverage open rates. It may no longer be possible to tell how readers react to email if iOS users adopt the new…
Spring-cleaning is not just for your home and gardens. Dusting away the old and breathing new life into your website is a great way to begin anew. Follow these steps to refresh your website this spring: Sweep away unused plugins and create a website backup. Plugins are vital and are updated continually. Making sure your…
The company was ranked among the most trusted agencies to design and build professional websites INDIANAPOLIS, INDIANA – Digital.com, a leading independent review website for small business online tools, products, and services, has named Proof Digital to its list of the best web design firms in Indianapolis. The top companies were selected based on multiple services,…