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GA4 vs. Universal Analytics: How Google Data Analytics is Changing in 2023

GA4 is “designed for the future of measurement” and has great potential to shape the future of digital marketing. Google Analytics has become an indispensable tool for digital marketers, small business owners, entrepreneurs, and more. With the introduction of the Google Analytics 4 (GA4) property, and soon the only analytics property, many wonder how it…

Marketing and branding are essential to businesses

Branding vs. Marketing: Two Sides of the Same Coin

Marketing and branding are terms that are sometimes used interchangeably when building a business. Nevertheless, differentiating between these two tactics can help you achieve specific goals through focused strategies. With Proof Digital, we offer various services that enhance your marketing and emphasize your brand, leading to the ultimate goals of increasing your business’ sales and…

key to nonprofit marketing finger on keyboard with nonprofit organization spelled on key

Nonprofit Marketing and the Power of Web Development

At Proof Digital, we’ve partnered with nonprofit organizations, and they are truly special institutions in our communities that require the development of special marketing strategies. They are often pillars of hope and change for the individuals, groups and communities they serve. Every nonprofit needs to be able to effectively market their mission in order to…

Proof Digital | Digital Marketing Trends 2022

Digital Marketing Trends in 2022

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. So, why is digital marketing important? By investing in…

Best Web Design Firm Indianapolis

Proof Digital Named Best Web Design Firm in Indianapolis by Digital.com

The company was ranked among the most trusted agencies to design and build professional websites   INDIANAPOLIS, INDIANA – Digital.com, a leading independent review website for small business online tools, products, and services, has named Proof Digital to its list of the best web design firms in Indianapolis. The top companies were selected based on multiple services,…