10 Landing Page Tips to Increase Conversions

TLDR: Effective landing pages focus on one clear message, one clear action, and a user-friendly experience across all devices. By refining your CTA, content, layout, and incentives, you can significantly improve conversion rates.

At a Glance:

  • Landing pages should be built for one campaign, one audience, and one goal.

  • Clear CTAs and focused messaging reduce friction and increase conversions.

  • Video, incentives, and urgency can significantly boost engagement.

  • Mobile optimization is no longer optional; it’s essential.

Ready to increase conversions for targeted audiences that you want to reach? Our landing page tips will help you maximize conversions by creating amazing landing pages that allow you to share a specific message and call to action message.

Every individual is unique and people go online for various purposes, so it’s important for you to create a site that is tailored to your customers’ needs. Landing pages on your website allow you to capture the visitor’s information and turn it into a customer.

By guiding your targeted audience to a particular page rather than just the website homepage, you can improve the likelihood that they will do what you want of them. If you dump them directly to the homepage, then what? Where will they go? Will that differ from where you want them to go?

Now, if you want to maximize your conversion rates, it is vital to create an effective landing page that is specifically made for each online marketing campaign. Here are our top 10 landing page tips to increase conversions.

1. Clear and Compelling Call to Action (CTA)

Don’t leave your viewer hanging! Include a call to action and position it above the fold, making it easy for the viewer to stay connected with your business as you guide them with the next steps.

2. Focus Your Message on One Goal

You have the viewer’s attention, now, don’t overwhelm them! By narrowing your message to have a single purpose, the user will have a better understanding of what it is you’re trying to sell/say.

3. Use Video to Increase Engagement

By including a video on a landing page, it can increase conversion rate by up to 86%.

It’s the new way to tell a story and can be extremely effective, yet this trend is still not utilized as frequently as it should be.

4. Make Contact Options Easy and Flexible

Make sure users know how to stay in contact with you. And remember that users will visit your page at different stages, so don’t make them contact a salesperson if they’re not ready to.

Give alternative options such as phone numbers, emails, social media channels, newsletter signups, etc.

5. Always Include a Supporting Subheading

We rely on these subheadings to give us a quick summary of the text below. It will improve the likelihood that the user will continue reading below, and it will reassert the message you want to send.

6. Find the Right Length for Your Audience

Keep the length in line. If there’s too much text, the reader may stop after the subhead or first paragraph. If it’s too short, they may believe the message is still unclear.

There’s no set word count you should aim for. Instead, consider:

  • Your audience’s motivation for visiting the page

  • How familiar they are with your product or company

  • The cost or effort associated with your offer

Once these questions are addressed in your copy, length becomes less important.

7. Offer Value and Incentives

Who doesn’t love a free surprise? Whether this is a discount or a free trial service, provide the user with something of value to them.

According to Neil Patel, “One of the best ways to secure conversions is to give something valuable to your users in exchange for their information.”

Reiterate that value throughout your landing pages through the use of copy and images.

8. Maintain a 1:1 Attention Ratio

The only thing a visitor should do on your page is the exact action you want them to do. An attention ratio compares the number of things a visitor can do versus what you want them to do.

Limit additional links or buttons that create distractions. Your landing page goal should have an attention ratio of 1:1.

9. Increase Urgency and Scarcity (When Appropriate)

Add a sense of urgency, such as a countdown timer until the deal ends or scarcity, such as the number of products remaining near the CTA.

If used correctly and in the right situation, it can drastically improve conversion rates.

10. Optimize for Mobile First

You can never assume visitors are viewing your landing page on a desktop. Test how your page looks on mobile devices to ensure images, text, and CTAs display properly.

Today, mobile-first design is a best practice, not an option. But remember, your landing page shouldn’t be static. The digital marketing world is constantly changing, so don’t be afraid to update, revise, and improve your landing pages over time.

Small Landing Page Changes Can Drive Big Results

Landing pages play a critical role in converting targeted traffic into real leads and customers.

By focusing on clarity, usability, value, and intent, you can create landing pages that guide users to action…without confusion or friction.

Want to implement these landing page tips? Contact Proof Digital today! Our marketing and web development experts will help your site increase conversions.

FAQs

What is the main goal of a landing page?

The main goal is to drive one specific action—such as a form submission, signup, or purchase—without distractions.

How is a landing page different from a homepage?

A homepage serves multiple audiences and goals, while a landing page is built for one campaign, one message, and one CTA.

Do landing pages still work?

Yes. Landing pages remain one of the most effective tools for improving conversion rates, especially for paid ads, email campaigns, and targeted promotions.

How often should landing pages be updated?

Landing pages should be reviewed regularly and updated based on performance data, audience behavior, and changes in marketing strategy.

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