Digital marketer’s SEO audit checklist and action items for staying ahead of the curve, meeting website and business goals. If you’re a digital marketer or website administrator, you know SEO is always changing and adapting to Google’s next algorithm update. It’s important to stay ahead of the curve and continuously create up-to-date marketing strategies. One…
It’s probably an understatement to say that 2020 was the year of the internet, with many businesses abruptly pivoting their marketing strategies to emphasize their online presence. With the new year fast approaching and online marketing efforts looking more robust than ever, it’s important for companies who want to remain competitive to have an effective…
Search engine marketing, SEM, is the lifeline of any digital platform. It includes search engine optimization, SEO, and search engine advertising (SEA). As competition for online supremacy grows, your SEM efforts will determine your fate. Before starting the marketing campaign, first, understand what this is. What is Search Engine Optimization (SEO)? Search engine optimization is…
When you open your web browser, what is the first website you usually visit? For most people, the answer is Google. The internet has immense amounts of information, but all that content is useless if you don’t know how to access it. Picture this: you just got home from Ikea with your new desk. You are…
Having a website can be like searching for a job, you know you are the best candidate, you just need a chance to tell the company. Like finding a job, you know people will love what your company has to offer…the only problem is getting them to know you exist. Don’t worry all the effort…
As much as good search engine optimization (SEO) can help your website, bad SEO can actually damage it. When it comes to your site’s SEO, don’t get caught up in old trends. Find out what not to do, before it is too late! Take a look at our Top 6 mistakes that lead to bad…
As Google continues to update their algorithms, the rules change for local SEO. Goodbye to the days when you could manipulate search engines to get a good ranking, and hello to the days where quality content is the utmost importance. The good news is that you don’t have to be an SEO expert to generate…
Ever since search engines were introduced in the early 1990’s, users have always wanted the same thing… they want fast and accurate answers to their questions. However, websites have made this difficult in the past. Therefore, over the past 20 years, search engines have continually changed in order to provide the quality users desire. One…
If you’re not on Google Plus already, you should be. And no, it’s probably not for the reasons that you think. I don’t have any evidence that there is suddenly going to be an influx of new users. And I certainly don’t think that Google Plus will replace Facebook for most users anytime in the…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker This is one of the biggest challenges in marketing. We spend a lot of money on advertising that goes to waste. Although there is no way to be perfectly competitive in advertising, we understand that you…