Is your business online oriented? Are you worried about how to reach your customers and give them a real-life shopping experience? If you’re also an online shopping enthusiast, well, this is well covered in 2021.
The world of E-commerce will not stop growing anytime soon. Every year the innovativeness and creativity have made the industry both scary and exciting. Many businesses are now able to face new challenges that previously would have been an enigma.
Stay Ahead of Ecommerce Trends for Your Online Business
2021 Is a year that has seen many challenges, primarily due to the pandemic. Simultaneously, many breakthroughs have been realized to make the e-commerce platform convenient and a lifestyle among online shoppers. Here are some trends in e-commerce that might prove invaluable to both business and online shoppers.
Video promotions
According to the already done research, there is incredible growth in eCommerce customers among the young generation. According to Animoto company that creates marketing videos for businesses, there is likelihood that 52% of the young age will trust a brand that incorporates video promotions. This is a clear indication that video promotion will be a valuable addition to any e-commerce business that adopts it.
Social commerce
Social commerce is the ability to drive a sale up to making a product purchase using social media platforms such as Facebook, Twitter, and Instagram. This means that you can learn about a product on Facebook or Twitter and end up making a purchase on the same platform instead of visiting the product website.
Companies pay for advertisements on these social media platforms due to the enormous following that constitutes a larger social commerce space. Lousiness can now create their pages on these platforms where customers can navigate the products while promoting them.
Personalization
This involves providing customized personal experiences on eCommerce platforms through showing dynamic content specific offers based on a previous specific experience, demographic, and other personal data.
In research conducted by Boston Consulting Group in 2019, a 25% increase in revenue for companies has incorporated personalization in their marketing strategies. The study by BigCommerce company suggests that personalization has led to a decrease in bounce up to 30%. This has proved that personalization will give any business a leg up in this competitive industry.
Omnichannel Shopping
This refers to a multi-channel approach to sales. The tactic involves focusing on giving your audiences a seamless customer experience regardless of the platform that the customer uses, i.e., brick-and-mortar store, laptop, or mobile device.
Security is important
According to the U.S Census Bureau, in the third quarter of 2017, sales through eCommerce saw a boom of 107 billion dollars. The increase was replicated in 2018 with an upward rise of 14%. This trend also saw a surge in treats, which has been threatening the industry. In 2021 companies have invested profoundly in VPN security, security software, and authentication layers for customers.
Integration Augmented and virtual reality
Although the technology is not new to the world, it has transformed the eCommerce landscape in recent times. Shoppers are now able to have a clear and better visualization of the products they are interested in. With the technology, customers can now visualize themselves in their favorite clothes or look at how their favorite couch would look in a room.
Engage the experts
Want more leads but not sure where to start? Worry no more. At ProofDigital, we will give you personalized and actionable marketing techniques that will offer fast results. Make a move and contact us for the best professional advice.
