Anyone within the SEO industry understands that over the past few years, the landscape of search has changing. Suddenly tactics that had worked well no longer had the same impact. Rankings changed rapidly as some sites fell and others jumped to the top of the results list. Google implemented their Places search, effectively nullifying much…
Email marketing is a vibrant and powerful way to connect with people. Over 80% of businesses use email marketing to acquire and retain customers. As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you reach…
Do you run a business? If so, you probably know the importance of finding out exactly what your consumers need rather than trying to guess what they need or want. That’s why it’s so important that you analyze your target market. Here are five ways to analyze your target market, along with how a target…
When it comes to online marketing, do you feel like you might as well be learning a foreign language? You know you need to be incorporating this type of marketing into your business initiatives, but you feel confused or overwhelmed, even wondering, “Where do I start?” Not to worry, no matter where you are in…
In 2017, studies estimated a 17% annual increase in spending money on marketing automation until 2023. This expected growth was pegged on the need for companies to increase their efficiency and effectiveness. Best Marketing Automation Practices for 2020 Now, 75% of businesses use marketing automation tools, and 40% of the remaining are willing to adopt…
Coming up with blog ideas week after week can be quite a challenge, especially when you consider how important quality content is in generating website traffic for your company. But hey, no pressure! Whether your digital marketing agency is hounding you to create more website content or you’re looking to increase your blog frequency, having…
There are plenty of websites online that offer free stock photos available for download. While these photo libraries may have fewer options, it is likely you will be able to find an image that is applicable, at least on one of the many sites available .We’re sharing 10 of our favorite sites that offer high quality images free of cost.
The freedoms we have in our country are a huge advantage when it comes to advertising and marketing. Freedom of expression combined with the plethora of wild marketing ideas sets a new standard for marketing genius. By sharing your message, business or product with an audience in a creative and entertaining matter, you’re going to…
When most of us think about Thanksgiving, we think of food, family, football, and more food. But don’t miss out on the opportunity to market your brand through the holiday. This season, set your sales strategies into full gear and get creative with these Thanksgiving marketing tips. Be Thankful Thanksgiving is about giving thanks and…
Vampires and zombies and ghosts, oh my! Are you looking for just the right font to spice up your Halloween party invitations? Need a little touch of horror in your corporate newsletter or flyers? We’ve found eleven creepy-cool fonts inspired by Halloween icons that’ll add the perfect touch to your seasonal projects. And the best…