Did you know that 269 billion emails are sent out every day? Which means that your customers are sorting through dozens, hundreds or even thousands of individual emails every 24 hours. How can you possibly compete for – let alone actually get – their attention?

It’s not an easy task, but here’s one of the secrets: start with a great headline or title.

Whether it’s an email campaign, blog or homepage, the title you use can determine if get noticed, and whether your content will fail or succeed.